Spotify David Bowie is Here — Transforming Bowie's subway station into a museum exhibition.


David Bowie is Here took over all of Broadway-Lafayette station, featuring over 40 unique pieces about the music icon’s life in the neighborhood and New York City. The work covered a spectrum as broad as Bowie’s category-defying career, including never-before-seen images from photographers such as Mick Rock and Masayoshi Sukita, personal artifacts from his archive, new commissioned pieces from longtime collaborators, staircases featuring Bowie’s lyrics about New York City, and a 150-ft anamorphic centerpiece that shows Bowie from two eras. Each piece came accompanied with a Spotify code so commuters could listen to the David Bowie song it inspired. At launch, we released 250,000 David Bowie MetroCards—based on five different Bowie musical alter-egos—available only at Broadway-Lafayette.

David Bowie is Here took over all of Broadway-Lafayette station, featuring over 40 unique pieces about the music icon’s life in the neighborhood and New York City. The work covered a spectrum as broad as Bowie’s category-defying career, including never-before-seen images from photographers such as Mick Rock and Masayoshi Sukita, personal artifacts from his archive, new commissioned pieces from longtime collaborators, staircases featuring Bowie’s lyrics about New York City, and a 150-ft anamorphic centerpiece that shows Bowie from two eras. Each piece came accompanied with a Spotify code so commuters could listen to the David Bowie song it inspired. At launch, we released 250,000 David Bowie MetroCards—based on five different Bowie musical alter-egos—available only at Broadway-Lafayette.


Produced in 2018 at Spotify, New York
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Credits


Produced at Spotify, New York
Global Executive Creative Director: Alex Bodman, Global Brand Design Director: Rasmus Wangelin
Associate Creative Director: Noel Yeo, Bruno Luglio, Senior Art Director: Erik Herrstrom, Designer: Will Oswin
Extended team: Seth Farbman, Jackie Jantos, Alexandra Tanguay, Christian Navarro, Candice Greenberg, Belinda Lopez, Jeong Park, Kenzie Tankersley, Christine Motch, Rainy Fu, Angeline Toh, Marian Dicus, Sam Duke, Scott Marsden, Teal Kratky, Dustee Jenkins, Tamika Young, Zainab Hasnain, Jordan Toczynski, Sarah Henderson, Lauren King
Media Placement: Leisure Inc, Perspective Art Production: Truly Design


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