Mad Men x Google Play — An interactive experience and in-depth retrospective of Mad Men.


In commemoration of Mad Men's series finale, we collaborated with Google to build a huge archive of the show's history.
We worked with Google and Lions Gate to create an archive boasting over 300 pieces of content such as key scenes, stills, storyboards, artwork, cast commentaries and never before seen extras courtesy of Matthew Weiner himself. Users can also dig deeper into their favourite characters or themes. The site acts both as a primer for the uninitiated as well as a trip down memory lane for diehard fans. A technically difficult navigation system was defined where you travel through the New York cityscape while going along the storyline of the show. Once you stop, you’re taken into that specific highlight and can scroll yourself downwards and pass by related content from that specific scene, episode or even season.
Erik worked closely with the UX lead and the dev team to come up with an interesting structure of the site which the user both could explore in a logical and chronological way, but also could dig deeper into and get sidetracked.

In commemoration of Mad Men's series finale, we collaborated with Google to build a huge archive of the show's history.
We worked with Google and Lions Gate to create an archive boasting over 300 pieces of content such as key scenes, stills, storyboards, artwork, cast commentaries and never before seen extras courtesy of Matthew Weiner himself. Users can also dig deeper into their favourite characters or themes. The site acts both as a primer for the uninitiated as well as a trip down memory lane for diehard fans. A technically difficult navigation system was defined where you travel through the New York cityscape while going along the storyline of the show. Once you stop, you’re taken into that specific highlight and can scroll yourself downwards and pass by related content from that specific scene, episode or even season.
Erik worked closely with the UX lead and the development team to come up with an interesting structure of the site which the user both could explore in a logical and chronological way, but also could dig deeper into and get sidetracked.


Produced in 2015 at Stink Studios, New York
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Credits


Clients: Google ZOO and Lions Gate, Produced at Stink Studios, New York
Art Direction and Design: Erik Herrström, Strategy and UX Lead: Stefan Dufgran
Development: JP Gary, Arnaud Tanielian, Erik Taheri, Mathias Van Impe, Ethan Cline, PJ Ahlberg
Production: Amy Hanley, Lauren Keller


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