Nike.com — The redesign of Nike’s digital ecosystem, bringing brand, commerce and social into one destination.


While Nike has always stood for one principle—empowering athletes to reach their full potential—but online, it was a different story: Over 70 different digital properties that weren’t consistent or in concert. Brand and sport category destinations weren’t integrated with e-commerce, and visitors often weren’t able to view content on their phones and tablets. We reimagined the entire Nike digital ecosystem, streamlining products, services, and brand inspiration—all under one roof. The new Nike.com is based on athletes’ behaviors, both on- and offline. Fast, light, and scalable, Nike’s new home unifies brand, commerce, and social into one robust destination.
Erik worked all over the designs, but where he most of all made an impact was on the design of UI-design, e-commerce, iconography and the mobile experience.

While Nike has always stood for one principle—empowering athletes to reach their full potential—but online, it was a different story: Over 70 different digital properties that weren’t consistent or in concert. Brand and sport category destinations weren’t integrated with e-commerce, and visitors often weren’t able to view content on their phones and tablets. We reimagined the entire Nike digital ecosystem, streamlining products, services, and brand inspiration—all under one roof. The new Nike.com is based on athletes’ behaviors, both on- and offline. Fast, light, and scalable, Nike’s new home unifies brand, commerce, and social into one robust destination.
Erik worked all over the designs, but where he most of all made an impact was on the design of UI-design, e-commerce, iconography and the mobile experience.


Produced in 2011 at R/GA, New York
Awards and Credits →

 

 

Credits


Client: Nike, Produced at R/GA, New York
Creative Direction: Mark Laughlin, Fura Johannesdottir
Art Direction: Hoshi Ludwig
Visual Design: Matt Schreiber, Augusto Paiva, Erik Herrström, Rumiana Williams, Karen Lee, Ryan Howard, David Toro, Jon Newman
Experience Design: Xavier Gallego, Caitlin Robinson, Evinn Quinn, Rahul Sen, Jiaxin Feng, Evinn Quinn, Rachel Inman, Christine Horvat, Greg Siegal
Copywriting: Tim Hutchison, Kris Seto
Production: Elizabeth Bell, Mark Norris, Wes Adams, Dan Brodhead, Emily Fare, Dina Mansour


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