
Nike Pro 360 Fit System focuses on female comfort in both shopping and training. It lets
women find their size, try on recommended bras and buy the pieces that fit them best—all
from the privacy of their bedrooms. The site was scalable across desktop, tablet and mobile
and let users find their style and fit easily through the video guide, tools and lookbook.
We worked closely with Nike’s marketing teams in order to find the ultimate flows, but found
out the creative ways to tell the immersive e-commerce experience ourselves through animated
navigational elements, motion design and an overall easy to digest user flow. We also
defined ways for users to explore the features of the different products through interactive
hotspots which they could find on the product pages. Erik also worked on defining the overall
graphic design for the experience in order to connect it with Nike Women’s brand as well as
the Pro Fit product line.
Erik's role was to define and design the scalable web experience so that it worked across all
expected devices and felt light, but yet premium.
Nike Pro 360 Fit System focuses on female comfort in both shopping and training. It lets
women find their size, try on recommended bras and buy the pieces that fit them best—all
from the privacy of their bedrooms. The site was scalable across desktop, tablet and mobile
and let users find their style and fit easily through the video guide, tools and lookbook.
We worked closely with Nike’s marketing teams in order to find the ultimate flows, but found
out the creative ways to tell the immersive e-commerce experience ourselves through animated
navigational elements, motion design and an overall easy to digest user flow. We also
defined ways for users to explore the features of the different products through interactive
hotspots which they could find on the product pages. Erik also worked on defining the overall
graphic design for the experience in order to connect it with Nike Women’s brand as well as
the Pro Fit product line.
Erik's role was to define and design the scalable web experience so that it worked across all
expected devices and felt light, but yet premium.
Produced in 2014 at R/GA, New York
Awards and Credits →
FWA
FOTD, MOTD
Awwwards
SOTD
Client: Nike Women
Creative Direction: Chris Hayes and Xavier Gallego, Lead design: Mariola Bruszewska and Erik
Herrström
Design assistance: John Whitemore and Erin Kim