Nike Pro 360 Fit System focuses on female comfort in both shopping and training. It lets women find their size, try on recommended bras and buy the pieces that fit them best—all from the privacy of their bedrooms. The site was scalable across desktop, tablet and mobile and let users find their style and fit easily through the video guide, tools and lookbook.
We worked closely with Nike’s marketing teams in order to find the ultimate flows, but found out the creative ways to tell the immersive e-commerce experience ourselves through animated navigational elements, motion design and an overall easy to digest user flow. We also defined ways for users to explore the features of the different products through interactive hotspots which they could find on the product pages. Erik also worked on defining the overall graphic design for the experience in order to connect it with Nike Women’s brand as well as the Pro Fit product line. Erik's role was to define and design the scalable web experience so that it worked across all expected devices and felt light, but yet premium.