Spotify A Decade Wrapped – Interactive experiences for everyone to relieve their decade.


​​​​​​​As the decade drew to a close, we invited everyone to relive the music and moments that moved them. We created digital experiences that served up deeply personal stories and unexpected insights for millions of fans and artists, powered by ten years of listening data. These stories were unique to each viewer, so that no two experiences were ever the same. Thousands shared their story with the world, and soon Wrapped became the #1 trending topic on Twitter – creating a global cultural moment that dominated conversation online and offline for days.
This year Erik focused mostly on the artist and podcaster experiences, but worked closely with the rest of the team. Over 60M visited the three sites and over 30M shared their year. As always, Wrapped is a big effort across Spotify and partners.

​​​​​​​As the decade drew to a close, we invited everyone to relive the music and moments that moved them. We created digital experiences that served up deeply personal stories and unexpected insights for millions of fans and artists, powered by ten years of listening data. These stories were unique to each viewer, so that no two experiences were ever the same. Thousands shared their story with the world, and soon Wrapped became the #1 trending topic on Twitter – creating a global cultural moment that dominated conversation online and offline for days.
This year Erik focused mostly on the artist and podcaster experiences, but worked closely with the rest of the team. Over 60M visited the three sites and over 30M shared their year. As always, Wrapped is a big effort across Spotify and partners.


Produced in 2019 at Spotify, New York
Press, Awards, Credits →

 

 

 

Credits


Produced at Spotify, New York
Global Executive Creative Director: Alex Bodman, Group Creative Director: Dan Brill, Associate Creative Director: Jill Menor, Bruno Luglio, Kat Kvas, Tal Midyan, Kate Carter, Alex Reinoso
Head of Brand Design: Rasmus Wangelin, Brand Design Director: Carlo Luetto, Ellen Pai, Erik Herrström, Senior Art Director: Felipe Rocha, Art Director: Chelsea Alburger, April Pascua, Designer: William Oswin
Copywriter: Chris Monk, James Aviaz, Colette Mcintyre, Gabrielle Westfield
Extended team: Alexandra Tanguay, Lauren Solomon, Jonathan Chu, Payman Kassaie, Christine Andrén, Lindsay Fischler, Candice Greenberg, Christine Motch, Melanie Eisen, Kimberly Summers, Prapti Pandey, Claire Ulak, Zach Pentel, Nathan Doiev, Director, Robert Waite, Belinda Lopez, Lauren Keller, Jenna Allchin, Annie Dietz, Ian Graetzer, Karen Chang, Kenzie Tankersley, James W. Lee III, Lauren King, Global Marketing Strategy & Planning: June Sauvaget, Neal Gorevic, Emanual Orssaud, Hugo Norqvist, Rob Fink, Shannen Boynton, Sarah Schlein, Sarah Henderson, Randeep Grewal, Ali Zeren, Adam Weissbach, Claudia Stauss, Cj Stanley, Tamika Young, Erin Styles, Erin Palmer, Marc Tollin, Eliot Van Buskirk, Jed Arden, Jesse Green, Jaclyn Carron, Thomas Gayno, Anshu Das, Omar Lee, Paul Yu, Javier Moscardó Marichalar, Marian Dicus, Madeleine Bennett, Rosa Asciolla, Jessica Fusco, Victor Trubowitch, Lucy Davidson, Ronny Ho, Jessie Land
Production Partner: Active Theory, Motion Studio: Hornet, 3D Studio: Ditroit, Media Agency: UM Worldwide


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