Spotify A Decade Wrapped – Interactive experiences for everyone to relieve their decade.
As the decade drew to a close, we invited everyone to relive the music and moments
that moved them. We created digital experiences that served up deeply personal stories and
unexpected insights for millions of fans and artists, powered by ten years of listening
data. These stories were unique to each viewer, so that no two experiences were ever the
same. Thousands shared their story with the world, and soon Wrapped became the #1 trending
topic on Twitter – creating a global cultural moment that dominated conversation online and
offline for days.
This year Erik focused mostly on the artist and podcaster experiences, but worked closely
with the rest of the team. Over 60M visited the three sites and over 30M shared their year.
As always, Wrapped is a big effort across Spotify and partners.
As the decade drew to a close, we invited everyone to relive the music and moments
that moved them. We created digital experiences that served up deeply personal stories and
unexpected insights for millions of fans and artists, powered by ten years of listening
data. These stories were unique to each viewer, so that no two experiences were ever the
same. Thousands shared their story with the world, and soon Wrapped became the #1 trending
topic on Twitter – creating a global cultural moment that dominated conversation online and
offline for days.
This year Erik focused mostly on the artist and podcaster experiences, but worked closely
with the rest of the team. Over 60M visited the three sites and over 30M shared their year.
As always, Wrapped is a big effort across Spotify and partners.
Produced in 2019 at Spotify, New York
Press, Awards, Credits →
Press
Awards
One Show
1 Gold, 1 Bronze, 6 Finalist
Art Directors Club
2 Gold, 1 Silver
Clio Awards
1 Grand Prix, 1 Gold, 1 Silver, 1 Shortlist
Webby Awards
1 Webby Winner, 5 People's Voice Winner
FWA
FOTD
Credits
Produced at Spotify, New York
Global Executive Creative Director: Alex Bodman, Group Creative Director: Dan Brill, Associate
Creative Director: Jill Menor, Bruno Luglio, Kat Kvas, Tal Midyan, Kate Carter, Alex
Reinoso
Head of Brand Design: Rasmus Wangelin, Brand Design Director: Carlo Luetto, Ellen Pai, Erik
Herrström, Senior Art Director: Felipe Rocha, Art Director: Chelsea Alburger, April Pascua,
Designer: William Oswin
Copywriter: Chris Monk, James Aviaz, Colette Mcintyre, Gabrielle Westfield
Extended team: Alexandra Tanguay, Lauren Solomon, Jonathan Chu, Payman Kassaie, Christine
Andrén, Lindsay Fischler, Candice Greenberg, Christine Motch, Melanie Eisen, Kimberly Summers,
Prapti Pandey, Claire Ulak, Zach Pentel, Nathan Doiev, Director, Robert Waite,
Belinda Lopez, Lauren Keller, Jenna Allchin, Annie Dietz, Ian Graetzer, Karen Chang, Kenzie
Tankersley, James W. Lee III, Lauren King, Global Marketing Strategy & Planning: June Sauvaget,
Neal Gorevic, Emanual Orssaud, Hugo Norqvist, Rob Fink, Shannen Boynton, Sarah Schlein,
Sarah Henderson, Randeep Grewal, Ali Zeren, Adam Weissbach, Claudia Stauss, Cj Stanley, Tamika
Young, Erin Styles, Erin Palmer, Marc Tollin, Eliot Van Buskirk, Jed Arden, Jesse Green, Jaclyn
Carron, Thomas Gayno, Anshu Das, Omar Lee, Paul Yu, Javier Moscardó Marichalar,
Marian Dicus, Madeleine Bennett, Rosa Asciolla, Jessica Fusco, Victor Trubowitch, Lucy Davidson,
Ronny Ho, Jessie Land
Production Partner: Active Theory, Motion Studio: Hornet, 3D Studio: Ditroit, Media Agency: UM
Worldwide
