Spotify Wrapped — A global campaign to recap the year of listening for fans and artists.


Hundreds of millions of music fans listen to Spotify. But no two fans listened exactly the same. So how could we recap each fan’s year in a way that was unique to them?
With 2018 Wrapped, Spotify invited both artists and fans to explore and celebrate their year in music. Over 20 million fans visited the campaign site on the first day alone, to discover their stats, top artist, collect personalized playlists, and uncover more unexpected insights. And of course, they shared their musical snapshot, driving 2018 Wrapped to be Twitter’s top Global Trending Topic on launch day. ​​​​​​​
Over 35 million fan visits. And every experience was unique.
For 2018 year's campaign Erik defined the design system and early on pitched the idea of live image color analyzation to define color schemes.

Hundreds of millions of music fans listen to Spotify. But no two fans listened exactly the same. So how could we recap each fan’s year in a way that was unique to them?
With 2018 Wrapped, Spotify invited both artists and fans to explore and celebrate their year in music. Over 20 million fans visited the campaign site on the first day alone, to discover their stats, top artist, collect personalized playlists, and uncover more unexpected insights. And of course, they shared their musical snapshot, driving 2018 Wrapped to be Twitter’s top Global Trending Topic on launch day. ​​​​​​​
Over 35 million fan visits. And every experience was unique.
For 2018 year's campaign Erik defined the design system and early on pitched the idea of live image color analyzation to define color schemes.


Produced in 2018 at Spotify, New York
Press, Awards, Credits →

 

 

 

Credits


Produced at Spotify, New York
Global Executive Creative Director: Alex Bodman, Creative Director: Dan Brill, Rajeev Basu, Spencer Hansen, Noel Yeo, Alexandra Sobiecki
Global Brand Design Director: Rasmus Wangelin, Senior Art Director: Erik Herrstrom, Martin Berggren
Art Director: Angeline Toh, Steven Conaway, Senior Designer: April Pascua, Designer: William Oswin
Copywriter: Chris Monk, James Aviaz
Extended team: Alexandra Tanguay, Christine Andrén, Payman Kassaie, Belinda Lopez, Jacky Tran, Lindsay Fischler, Lauren Solomon, Candice Greenberg, Christine Motch, Natalie Espinosa, Andon Espeseth, Jenna Alchin, Kenzie Tankersley, Opal Hoyt, June Sauvaget, Neal Gorevic, Manu Orssaud, Krista Scozzari, Sarah Schlein, Zach Pentel, Nathan Doiev, Scott Marsden, Erin Palme, Leah Xu, Colin Fahy, Owen Heneghan, Nick Culver, Mert Savner, Race Archibold, Margot Kurfess, Ellion van Buskirk, Sidra Ahmad
Production Partner: Active Theory, Creative Director: Andy Thelander, Interactive Director: Michael Anthony, Technical Director: Mike Chang, Interactive Designer: Thiebault Delaporte-Richard, Rafel Dante, Interactive Development: Alex Bergin, Florian Morel, Nathan Gordon, Extended team: Annie Chen, Giuseppe Rodriguez, Eddie Benson


Spotify New Music Friday

Visual identity and campaign for the leading destination for discovery.

RapCaviar

Identity and branding for the most influential playlist in hip-hop.

RapCaviar Day 1 Club

An interactive experience and outdoor campaign for day 1 fans.

Spotify Wrapped

A global campaign to recap the year of listening for fans and artists.

Spotify David Bowie is Here

Transforming Bowie's subway station into a museum exhibition.

EMIR

Identity and artworks for Norwegian Grammy Award-winning artist.

Eirik Lyng

Visual identity and branding for an up-and-coming Norwegian pop artist.

AOD

Design and identity for the latest single by Timbuktu ft. Snoh Aalegra.

Nike.com

The redesign of Nike’s digital ecosystem.

Spotify - A Decade Wrapped

Interactive experiences for everyone to relieve their decade.

Nike Pro 360 Fit System

Interactive experience with focus on giving women comfort in shopping.

Mad Men x Google Play

An interactive experience and in-depth retrospective of Mad Men.