Formerly Brand Design Director at Spotify. Now, independent designer based in Vienna with focus on branding and art direction.

Originally from Sweden, Erik has spent the majority of his career in New York City working for Spotify, R/GA and Stink Studios. Early in his teenage years Erik started exploring interactive design and in 2004, at age 14, he completed his first commercial project. He continued, independently, to design and build websites for small businesses alongside school throughout his teens. In 2008, without any relevant education, Erik was hired as a Designer to join the in-house agency of Svenska Spel. During his 18 months working next to a seasoned team, creating mostly animated digital campaigns, he was taught how to work at a high pace while still maintaining a good level of craft.


In 2010, Erik was accepted into the Digital Media program at Hyper Island. There he was faced with creative briefs and challenges, often by real life clients such as Vogue and GQ. Hyper Island is a school like no other and offers an alternative way of learning where students completely learn by doing, in craft and also team dynamics. While finalizing the studies at Hyper Island in 2011, Erik moved to New York City. With a focus on interactive design, branding and art direction he joined R/GA. During his 3+ years at R/GA, he mainly designed for Nike, but also Google, Samsung, Coca-Cola, Ebay and more. He belonged to R/GA New York, but he also spent a shorter period of time at R/GA London. During these years at R/GA, Erik had the opportunity to teach at the School of Visual Arts in New York. There he taught image composition to senior students during workshops. In 2015, Erik was appointed by Stink Studios to become an Art Director. There he created interactive experiences and campaigns for clients such as Google, Facebook, Sidewalk Labs, GE and Chevrolet. After nearly two years at Stink Studios, Erik was offered to join Spotify’s In-House agency and to reunite with some of his former team members from R/GA. During the following four years Erik led design on brand identity projects, interactive experiences, installations, photo shoots and campaigns. Erik has during his nearly nine years in New York City worked on projects recognized by Cannes Lions, Art Directors Club and One Show Awards and more. In total he has won over hundred industry awards. His work has been featured in global press such as Fast Company, The Verge, Creative Review, Billboard and Wired. Erik has served as a judge for the Webby Awards and FWA since 2015. Erik is now a freelance designer based in Vienna with focus on branding, identities and art direction.

Originally from Sweden, Erik has spent the majority of his career in New York City working for Spotify, R/GA and Stink Studios. Early in his teenage years Erik started exploring interactive design and in 2004, at age 14, he completed his first commercial project. He continued, independently, to design and build websites for small businesses alongside school throughout his teens. In 2008, without any relevant education, Erik was hired as a Designer to join the in-house agency of Svenska Spel. During his 18 months working next to a seasoned team, creating mostly animated digital campaigns, he was taught how to work at a high pace while still maintaining a good level of craft. In 2010, Erik was accepted into the Digital Media program at Hyper Island. There he was faced with creative briefs and challenges, often by real life clients such as Vogue and GQ. Hyper Island is a school like no other and offers an alternative way of learning where students completely learn by doing, in craft and also team dynamics. While finalizing the studies at Hyper Island in 2011, Erik moved to New York City. With a focus on interactive design, branding and art direction he joined R/GA. During his 3+ years at R/GA, he mainly designed for Nike, but also Google, Samsung, Coca-Cola, Ebay and more. He belonged to R/GA New York, but he also spent a shorter period of time at R/GA London. During these years at R/GA, Erik had the opportunity to teach at the School of Visual Arts in New York. There he taught image composition to senior students during workshops. In 2015, Erik was appointed by Stink Studios to become an Art Director. There he created interactive experiences and campaigns for clients such as Google, Facebook, Sidewalk Labs, GE and Chevrolet. After nearly two years at Stink Studios, Erik was offered to join Spotify’s In-House agency and to reunite with some of his former team members from R/GA. During the following four years Erik led design on brand identity projects, interactive experiences, installations, photo shoots and campaigns. Erik has during his nearly nine years in New York City worked on projects recognized by Cannes Lions, Art Directors Club and One Show Awards and more. In total he has won over hundred industry awards. His work has been featured in global press such as Fast Company, The Verge, Creative Review, Billboard and Wired. Erik has served as a judge for the Webby Awards and FWA since 2015. Erik is now a freelance designer based in Vienna with focus on branding, identities and art direction.

 



Experience

Independent

Design Director / Art Director
2020 – Present

Independently working with communication design, focusing on helping brands with visual identities and art direction. Based in Vienna, Austria — available for remote work worldwide.

Spotify

Brand Design Director
2016 – 2020

In Spotify's in-house agency, Erik led design on campaigns and branding projects. Working in a variation of fields including art direction, graphic design, design systems as well as interactive work, installations and events.


Webby Awards

Judge
2018 – Present

Reviewing and judging the world’s best work on the internet. The Webby Awards celebrate online excellence and help drive the creative, technical and professional progress of digital media.

FWA

Judge
2015 – Present

Judging interactive creative in various digital mediums from all around the world. FWA's mission is to showcase cutting edge creativity, regardless of the medium or technology used.

Stink Studios

Art Director
2015 – 2016

Led design and art direction on campaigns for a variety of clients with highlights being the interactive experiences of Google's National Parks centennial and Google Play’s Mad Men retrospective.

SVA

Workshop Teacher
2013

Taught and instructed the final year students in interactive design and Photoshop over several workshops in order to reach their expected skill-sets when entering the industry.

R/GA

Senior Designer
2011 – 2015

Originally part of the team that created Nike.com (One Nike) and later on mainly worked on Nike brand campaigns with focus on art direction and interactive work. Other clients include Google, Samsung, Beats by Dre and Coca-Cola.

Hyper Island

Student
2010 – 2012

Worked in close collaboration with industry professionals to respond to briefs, set by real clients from their real needs. Focus on creativity and communication for the digital campaigns and interactive experiences.

Svenska Spel

Designer
2008 – 2009

Worked in the in-house agency, designing interactive campaigns, usually with heavy animation and photo composition focus, and often in collaboration with some of the leading agencies in Sweden.

Independent

Freelance Designer
2004 – 2008

Started designing and building websites for smaller businesses and various clients, mostly in Flash. Through these projects he taught himself the basics of how to design, animate and code.

 

 

Client Experience

Spotify
Nike
Google
Samsung
Beats by Dre
Facebook

Twitter
Coca-Cola
Sony Music
Youtube
Android
Tchibo

Vogue
GQ
Getty Images
Nokia
Goldman & Sachs
Cirque de Soleil

Chevrolet
Digital Arts
CAP&Design
Sidewalk Labs
Innocent Smoothies
Ebay

Spotify New Music Friday

Visual identity and campaign for the leading destination for discovery.

RapCaviar

Identity and branding for the most influential playlist in hip-hop.

RapCaviar Day 1 Club

An interactive experience and outdoor campaign for day 1 fans.

Spotify Wrapped

A global campaign to recap the year of listening for fans and artists.

Spotify David Bowie is Here

Transforming Bowie's subway station into a museum exhibition.

EMIR

Identity and artworks for Norwegian Grammy Award-winning artist.

Eirik Lyng

Visual identity and branding for an up-and-coming Norwegian pop artist.

AOD

Design and identity for the latest single by Timbuktu ft. Snoh Aalegra.

Nike.com

The redesign of Nike’s digital ecosystem.

Spotify - A Decade Wrapped

Interactive experiences for everyone to relieve their decade.

Nike Pro 360 Fit System

Interactive experience with focus on giving women comfort in shopping.

Mad Men x Google Play

An interactive experience and in-depth retrospective of Mad Men.